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Human Centred Design
Human Centred Design focuses on the world of the user and the experiences of what the product ”does for me as a consumer”.
The company must understand the connection between their own values, the needs and desires of the customer and the product’s image. If the product does not tell the right story, or does not give the customers the feeling of getting what they need, the company must make a strategic decision about the product.
Human Centred Design collects and maps these values so they can be used as a platform for future product concepts.
The company must be driven by good and visionary ideas, but must listen to the consumer’s emotional, psychosocial and cultural conduct and experience, before developing and selling new products. | | 
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